MMG's Digital Content Marketing

An effective content marketing and development strategy allows you to bridge the gap between online and offline marketing initiatives, by creating a unanimous voice to tell your story. However, if your content isn’t good enough for people to take interest in it and share it, your online pages will never be properly optimized.

Content Marketing is all about creating quality content that educates your target audience by answering all their questions. When you can provide informational material that people can use and trust, it will establish your brand’s authority in your market. In turn, with Content Marketing, you are creating a sense of brand loyalty among consumers.

HOW DIGITAL CONTENT MARKETING WORKS

Before the arrival of the Internet, companies were trying to find any space they could to market their business. Whether it was billboards, magazine advertisment or newspaper space, companies were willing to buy as much print media as possible. Now, with exponential growth of Internet, there is not only a prolific amount of content space, but there is an excessive quantity of information out there - for better or worse. Therefore, in order for your company to be considered an industry authority on the Internet, you need the right digital content.

When people share your content on Social Media and when other sites link back to your content, Google notices that other people on the Internet believe that what you have to say is important. This improves your search engine result pages (SERP) rank, because Google's job number one is to provide users with the most relevant, informative content available on the internet.

As Max Media's talented copywriters develop your digital content marketing strategy, we carefully consider who you are targeting. We don't simply write general content that does not specify the benefits of your company’s product or services. We make sure to create exacting buyer personas that consist of your previous customers and anyone else you might want to target.

HOW DIGITAL CONTENT MARKETING HELPS BUSINESS

At Max Media Group, we firmly believe that relevant content is necessary through every part of marketing your company and that content wouldn’t be complete without the proper contextual relevancy. Content is the message, and context is the voice you relay that message in.

Max Media's copywriters create remarkable solution-based digital content. This means we write content that benefits the consumer by answering their questions or solving their problems. In order to be the solution, we write content directly to your company's buyer personas that target where they are along the buyer’s journey in relation to your service and product offerings.

The quality digital content Max Media's copywriting experts create for your company will help guide your website visitors into becoming customers. Why? Because quality content doesn’t just tell your audience your company has expertise in your industry, it actually shows your expertise.

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3 Keys To Our Digital Content Marketing Success:

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Distribution.

Once we research, strategize and produce your digital content, we distribute it appropriately through online reports, eBooks, blogs, website pages, social media outlet posts, download demos, white papers and more.

Creating the right content for the right distribution channel helps to provide the answers/solutions to your target audience questions/problems. The underlying key consideration in the development of all digital content marketing efforts is problem-solving for your target audience.

Analysis.

Next, we analyze, via a detailed needs assessment process, which aspects of your content marketing strategies are working, including any leads generated, content performance and the number of website visits.

The great thing about digital content is that it can be easily updated and rewritten to better optimize your company’s online presence. It is through A/B split testing of digital content, and the resulting analysis, that we are able to assess which content your target audience is most attracted to.

Targeting.

Finally, when it comes to Content Marketing, we work hard to create the right content in order for your company to become an industry leader on the Internet for the services and products you are offering.

Digital content marketing is all about targeting your particular niche audience. We perform extensive discovery to ascertain exactly what your users find most valuable online, so that we can generate the digital content that they’re compelled to share.

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4-Step Digital Content Marketing Process

Max Media Group performs discovery research, strategic planning, information developement, and implements compelling content that truly speaks to your prospective clients and niche target audience.

RESEARCH & COMPETITIVE ANALYSIS

Through research and competitive analysis we work to form a deep understanding of your goals as a brand in order to develop a content marketing strategy and determine exactly which content marketing initiatives will communicate effectively with your audience.

HIGH QUALITY MEDIA DEVELOPMENT

High-quality and sharable media is essential to successful content marketing. Marketing strategists and content writing experts collaborate throughout the content development process to ensure there is unique content catered for each specific marketing channel to meet the overall goals of your business.

BOOST YOUR RANKING

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Publish your website to a local drive, FTP or host on Amazon S3, Google Drive, Github. Don't limit yourself to just one platform or service provider. Lorem ipsum dolor sit amet, consectetur adipisicing elit. Laboriosam, nisi, ea. Excepturi dolores, laborum ipsum soluta aliquid, ullam repellat ratione iste harum voluptatem? Alias id blanditiis, sequi possimus dolorem dolorum.

BOOTSTRAP BUILDER

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TARGET AUDIENCE DELIVERY

Whether it is the launch of a redesigned website, external advertising initiatives, or email marketing campaigns, our team can support and promote the content needed to communicate your services to a wider audience.

COHESIVE CROSS PROMOTION

Our cohesive content creation strategies incorporate content that can be distributed and supported across multiple channels in order to raise brand awareness, and create a unified voice behind your business.

BOOST YOUR RANKING

BOOTSTRAP BUILDER

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5 Key Types Of Digital Content Marketing

Infographic Content

Infographics allow you to display complex information to your audience in a visually-appealing way. These unique documents are useful, sharable, and exemplify your leadership within your industry.

Digital Multi-Media Outlets

From podcasts and videos, to animations and interactive content, multimedia can be a useful way to educate your online visitors on your products and expertise. This regular content can be a reliable way for people to engage with your brand on a consistent basis.

Print Media Collateral

Whether these are books, magazines, or print advertisements, creating content that is unanimous both online and offline is critical in harnessing a consistent voice for your brand.

Digital Content Blogging

This is another opportunity for you to deliver regularly scheduled content to your audience that they can rely on. It allows you to position yourself as a leader in your field, while naturally navigating visitors to your website so that they can explore more about your business.

Content Centric Market Reports

Whitepapers, presentations, and market reports are a great way to deliver informative content to online visitors. For those potential customers that are trying to learn more about your industry and the work that you do, this lets you get in front of them early on to showcase your industry authority.

CONTACT FORMS

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5 Impactful Segments of
Digital Content Marketing

Digital content marketing plays a highly-impactful role in all online media outlets from email and social media to search engine marketing and brand reputation management.

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Email Automated Marketing Impact

Compelling content development is crucial in getting recipients to open, and then click through your email marketing initiatives. Providing your audience with messages and resources worth reading is what will keep them coming back for more.

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Social Media Outlets Impact

Content that is easily sharable means that it has the capability to get in front of a wide audience. Creating resources that can be distributed on social platforms allows you to show your value to your followers, and hopefully your future customers.

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Search Engine Optimization Impact

Your website will be recognized and rewarded by search engines that believe you have quality content and writing to share with users. Consistent publishing and building up a good reputation will organically increase your positioning.

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Pay-Per-Click (PPC) Impact

In order for PPC campaigns to be effective, you need great content creation. It needs to draw in the reader, and give them just enough information to pursue further details and visit your website.

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Brand Reputation Marketing Impact

Building up a persona for your business depends on a good relationship with your public audience. That means utilizing the right content strategy to display your thought-leadership, build up your inbound links, and solidify a reputation for your brand.

CONTACT FORMS

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Digital Content Marketing Price Plans

Our affordable monthly Digital Content Marketing payment plans are reserved for those clients whose customized web projects are hosted on our high-speed, secure cloud servers. If you choose to become our client we can easily migrate your web projects to our servers without any additional cost to you for the migration service - we will make it painless, with minimal or no downtime for your online business operations.

If you choose to host your web project elsewhere, no problem, our transparent service fee is lowest industry-accepted, standard agency rate of $100.00 per hour with a guaranteed quote of estimated hours for each service. Our contracts typically request 25% down at the signing of our contractual agreement.

Get Started For $500

Monthly Digital Content Marketing Plan

$ 500/Month

24 Month 0% Interest Free Finance Contract

INCLUDES FOLLOWING SERVICES:

Email Marketing Content
Email Automation & Templating Marketing Content Development

Landing Page Content
Landing Page Inbound Marketing Conversion Content Development

Social Media Content
Facebook, Twitter, Google Plus & LinkedIn Social Media Content Development

Promotional Video Content
You Tube & Vimeo Promotional Video Media Platforms Content Developement

SEO Keyword Content
Google & Bing Search Engine Optimization (SEO) Keyword Content Development

SEM Pay-Per-Click Content
Google, Bing & Facebook Pay-Per-Click (PPC) Display Ad Content Development

Digital PR Content
Digital Public Relations (DPR) Content Development

Brand Reputation Content
Brand Reputation Management (BRM) Content Development

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Hourly Digital Content Marketing Plan

$ 100/Hour

5 - 25 Hour Per Month Typical Time Estimate Guarantee

25% Down @ Contract Signing

50% At 1/2 Project Completion

25% At Project Completion Sign-Off